small business tools

Must-Have Tools for Small Businesses

If you own a small business, you know that there are many obstacles to overcome, not only to get your business up and running but to keep it running (and running well!). The key to this can be summarized in one word: efficiency. The more […]

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Your Small Business Guide to Google Analytics

If you own a business, you should probably be using Google Analytics. It’s one of the most important tools you can have for understanding and making the most of your website. In fact, estimates suggest that as many as 30 to 50 million websites use […]

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marketing trends

3 Marketing Trends to Look for in 2018

Marketing is an ever-changing field, shifting as consumers consume new media, find new ways to connect with businesses and each other, and adapt the ways they purchase. In recent years the pace of change has only accelerated, with entire paradigms rising and falling in the […]

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A Small Business Guide to Instagram Stories

Instagram Stories are quick, simple and inexpensive – it’s easy to see why they are an excellent way for small businesses to engage with followers and attract new leads. Whether you already use Instagram for your marketing or not, the stats show that Instagram Stories […]

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professional mentor

How to Find a Professional Mentor

The trajectory for career growth often comes without a roadmap, which makes a professional mentor invaluable. The opportunity to learn from someone who’s been there, done that can be the leg-up you need to take the next step in your career. In fact, 93 percent […]

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social media listening

3 Ways Social Media Listening Can Grow Your Business

If you’re using social media to support your business and generate leads (as you should be!), you may think that posting regularly and monitoring your engagement is enough. But rather than just monitoring, social media listening is what you should be going for to make […]

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success

7 Things You Should Do in Your First Year of Business

Most small business owners work 50 – 60 hours a week, especially during the first year of operation.1 You’ll be busy tackling the basics — creating a business plan, managing the business’s finances, developing a marketing strategy, etc. — and working to fit in all […]

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Office Cliches header

Office Cliches: An Illustrated Guide

We’ve all encountered office speak that crops up a bit too often and doesn’t make much sense. In fact, that’s precisely what makes it so humorous. With these literal illustrations, we guarantee you’ll see these old office clichés in a brand new light. Low-hanging fruit […]

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